EMAIL MARKETING REMAINS ONE OF THE MOST SUCCESSFUL AND COST EFFECTIVE METHODS OF KEEPING TOP OF MIND WITH YOUR CLIENTS.
WE CREATE, MANAGE AND SEND OUT MONTHLY ELECTRONIC NEWSLETTERS TO YOUR CUSTOMER DATABASE.
4 Tips for a successful
email marketing campaign
Don’t just push your products
The last thing your customers want are your products pushed down their throat. Don’t just push for sales, offer them value by means of sharing useful information. Work on 80% useful information 20% sales.
Respect peoples time
Keep your newsletter short and sweet. Don’t create 500 word sections in your newsletter when 100 words will do. If you have much more to say have clicks throughs to more information on your website.
Break your newsletter up into sections and keep it consistent each month
Create 4 or 5 sections each month. For example, two blocks of industry news, one block about a product, not yours, that you found useful and another block for your product or service you are focusing on for the month.
Just one call to action button
If you have more than one option the customer needs to click they may suffer from decision fatigue and may lead them to cancel their journey. Offer one call to action, like, “Click here to see our full range”.
Email Marketing Pricing
OPTION 1 – You supply the content
Newsletter design
Custom newsletter design
Newsletter coding
Coding of newsletter in HTML and CSS
Content editing
We check your content and optimize if
necessary
Database management
Management and cleaning of your customer database
A/B testing and analysis
Analysis of customer response rate to see what is and isn’t working
Reporting
Campaign analytics on all emails
Newsletter delivery
No charge for sending of newsletters up to 10,000 recipients
Content strategy
12 month content plan and strategy
R6,500
PER MONTH
OPTION 2 – We create the content
Newsletter design
Custom newsletter design
Newsletter coding
Coding of newsletter in HTML and CSS
Content creation
We create the content for each newsletter based on our content strategy
Database management
Management and cleaning of your customer database
A/B testing and analysis
Analysis of customer response rate to see what is and isn’t working
Reporting
Campaign analytics on all emails
Newsletter delivery
No charge for sending of newsletters up to 10,000 recipients
Content strategy
12 month content plan and strategy
R9,250
PER MONTH
Email Marketing Portfolio



What is the next step?
If you have any questions regarding email marketing, want a one month FREE trial or want to get cracking, please give us a shout.