Us online gurus like to joke, "If you’ve got something to hide, put it on the second page of Google search results." That's because the average web user is far more likely to click one of the first few results of an Internet search, and almost completely unlikely to venture much further than that.
Enter Google AdWords, a simple system for pinpointing web traffic by using keywords to make your website top of the pile every time. How does it work? Well, let's say you're a florist based in Sandton: if someone searches for "Sandton flower delivery", an ad for your business will pop up next to the results, greatly increasing the chances that your website is the one they order those five-dozen tulips from.
This clever system is also a cost-effective one as you only pay for one of your ads when someone clicks on it, and you can budget even further by deciding how often your ads appear (and therefore how much they'll set you back). Extensive monthly reports will also ensure you know exactly how well your AdWords are doing, allowing you or us to micromanage to get the very best results.
So you've broken through a jaded consumer's defensive line and you've scored a try, but wouldn't it be great if you converted it too?
Druff Interactive will work closely with you to manage your AdWords campaign through optimal keyword selection (the important words that’ll make your ads appear) and analysis of the search advertising's reports to achieve some serious conversions. And, if you just can't wait to see how beneficial this can be for your business, we can get the whole thing off the ground faster than you can say "Google".
Want us to put a few words in your mouth? Click here.
Campaign setup R1995
10% of Monthly Budget. Min R1596.
Monthly Service Includes: